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With the dawn of the Internet came many new advertising opportunities. Popup, Flash, banner, Popunder, advergaming, and email advertisements (the last often being a form of spam) are now commonplace.

 

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The ability to record shows on digital video recorders (such as TiVo) allow users to record the programs for later viewing, enabling them to fast forward through commercials. Additionally, as more seasons of pre-recorded box sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from the sales of these sets. To counter this effect, many advertisers have opted for product placement on TV shows like Survivor.

 

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Particularly since the rise of “entertaining” advertising, some people may like an advertisement enough to wish to watch it later or show a friend. In general, the advertising community has not yet made this easy, although some have used the Internet to widely distribute their ads to anyone willing to see or hear them.

 

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In the past, businesses make use of television ads, radio ads, posters, tarpaulins, newspaper, and fliers to promote their products and services. But today, the most popular advertising technique is social media marketing. This is a marketing strategy that is greatly influenced by the World Wide Web. Marketers publicized their products through social-media tools like blogging and social networking sites. Experts consider this as an effective marketing strategy because the interaction between the consumers and the sellers are immediate and efficient.

Promoting a product or service online gives the customers a chance to proactively show interest toward the product. They can ask questions about it, inquire how to purchase it and even submit their orders without the hassle of having to be physically there. The seller or marketer can answer their queries right then and there. This immediate response should send a positive impression to the consumers. Therefore encouraging them to not only buy the product, but also promote it to their family and friends. After all, nothing can ever beat good customer service.

One good thing about social-media is that it has a wide array of web sites and web spaces. That allows this exchange of thoughts and ideas to take place. Blogging is actually one of the most popular types of social media. People post their blogs on the internet for many different reasons. Blogs are very useful as they can send across important information to numerous individuals around the world. Marketers can look into these blogs to spy on some of their possible customers. Through these blogs, they can easily spot the people who will strongly respond to their product or service.

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