Billboard Advertising

Advertising

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Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. Well, to the question of whether we pay attention to billboards, the study showed that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.” And check out the stats on digital billboards in the chart to the right as well as digital billboards are getting noticed.

Well, according to the study, “billboard viewers make shopping decisions while in the car.”

  • 72% of billboard viewers frequently or sometimes shop on their way home from work
  • 68% frequently or sometimes make their shopping decisions while in the car
  • 38% make the decision to stop at the store while on their way home
  • 24%  say they were motivated to visit a particular store that day because of an outdoor ad message
  • 32% visited the retailer they saw on a billboard later that week
  • 50% reported receiving directional information from a billboard
  • 24% said they have immediately visited a business because of an outdoor ad message

Before placing billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

So, it would appear, at least from the findings from the study that outdoor advertising does work, at least in the sense that people A) notice it and B) are influenced by it to some degree. But… this does not mean all marketers and advertiser should run right out and start a billboard campaign. Can’t just have a billboard to have a billboard. You have to do it right… which leads me to how I want to end this article with an example a billboard done right and a billboard done, well… not so right.

The cost is really reasonable. It varies from $ 1,000 to $ 3,000 per month. Ten advertisements will cost around $ 30,000.

Billboard Advertising

Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising.

 

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