Category Archives: SEO

Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization – Whiteboard Friday

It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. While Schema.org is continuously

Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz Pro

If you’re anything like me, you might be wondering how the heck it’s already August — where did the first half of the year go?  As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at

5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn.  In today’s Whiteboard

How to Get Started Building Links for SEO

Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t…

How to Get a Customer to Edit Their Negative Review

“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings,

“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little

Supercharge Your Link Building Outreach! 5 Tips for Success – Whiteboard Friday

Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today’s Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which

How to Screen and Recruit the Best SEO Content Writers

It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of