Category Archives: SEO

What Your Google Tag Manager Container Should Contain – Whiteboard Friday

Agencies, are you set up for ongoing Google Tag Manager success? GTM isn’t the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares

21 Ways to Triple Your B2B E‑Commerce Conversions

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion

Podcasts in SERPs: Is Audio SEO the Next Frontier?

One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact

Rural Local SEO: A Marketing Package Strong on Education

Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new

7 Proven SEO Reporting Best Practices That Boost Client Retention

“Let’s hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could

4 Key Lessons Content Marketers Can Take From Data Journalists

There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show

How to Explore a SERP Feature Strategy with STAT

This post was originally published on the STAT blog. Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything

How Often Does Google Update Its Algorithm?

In 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all

The New Moz Local Is on Its Way!

Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale… Announcing: the new and improved Moz Local, to be rolled out beginning June