Category Archives: SEO

SEO & Progressive Web Apps: Looking to the Future

Practitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based

Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today’s Whiteboard Friday, Sam

An SEO’s Guide to Writing Structured Data (JSON-LD)

The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page

MozCon 2019: Acceptance. Education. Donuts

We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that

I Want To Rank Beyond My Location: A Guide to How This Works

Staff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?” In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so

Can You Reverse A 301 Redirect?

The short answer is “yes.” You can reverse a 301-redirect, even though it’s technically permanent. The long answer, though, is that this change may not work the way you’d expect or hope, and it could even make your problems worse. Let’s explore the long answer with four real-world scenarios … First: A note and a

Creating Quality Content in 2019 (For Search Engines and People)

Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes”

Google Ads Mistakes to Avoid – Whiteboard Friday

Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week’s edition of Whiteboard Friday, we’re thrilled to welcome Dana DiTomaso as she explains

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Wouldn’t it be nice if you had an easy way to learn about your competitor’s deepest and darkest secrets? An ethical way to peer inside their business — anytime you wanted? Your competitor’s review portfolio provides you with just that. And conducting an audit of their portfolio will give you precious, must-have data that competitors

Give it up for Your MozCon 2019 Community Speakers!

High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted! Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched