High Search Engine Placement – The Sure Fire Way To Get More Visitors


If you are starting a business venture online then you are going to need to get high search engine placement to be able to reach large numbers of people, otherwise web surfers are simply not going to know that your business and website even exist. There are many factors which go in to having a successful online company, it takes a lot more than just a nice looking website – though of course that is also important, but more so to attract repeat visitors as opposed to new ones.

When it comes to search engine placement it is important to get each of your web pages as high as possible in the rankings. If your website is way down, after the third page of results, then it is not going to be noticed by many people and all your good work will be wasted.

There are a number of techniques you can use to improve your rankings –

1. Sign up for a pay per click advertising service. These are a great way to get your details appearing on the relevant search engine pages. Also, they are quite economical as you will only be charged each time an individual clicks on the link and these people are likely to be interested in your product if you have given the correct description.

2. Create a good sitemap. This should be in an XML format so that the search engines can read it correctly and understand which pages go together.

3. Make sure that all your web pages are compliant with the latest standards. This includes XHTML and W3C. There are online services that allow you to check whether this is so.

4. Choose different keywords and titles for each of your web pages. They will be ranked separately. As each page is likely to contain different information the keywords need to show this.

5. Do not repeat any of the same text on two or more pages. This may result in those pages being rejected by the major search engines.

6. When choosing the keywords you need to choose phrases that are relevant to your site but also not so common. It is easier to get better search engine placements with a niche website then one of the most common businesses.

7. Make sure your coding can be read by the search engines. Do not use JavaScript in your pages as it will not have any effect on your rankings.

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