Protecting Your Search Engine Rankings (part 2)

.tags The Internet involves search engines, some of
which offer “paid inclusion” whereby you pay the specific
search engine an annual fee for your web page to be
included in their index.A search engine that offers a paid URL
inclusion uses an extra spider that is programmed to index the
specific pages that have been paid for.

All search engine already has an automated
program generally called a “spider” that indexes all the web
pages it locates online, and it does this for free. Your web page
will eventually be indexed by all Internet search engines, as long
as the spider can follow a link to your page. The only issue is,
then, how quickly your page is indexed.The difference between the
spider that indexes pages for free and the spider that
indexes only pages for a fee is speed.

The annual fee for paid URL inclusion centres is
necessary to keep your pages in the search engine’s index.
If you go the road of paid inclusion, you would have know
that at the end of the pay period, on some search engines,
your page will be pull out from their index for a period
of time.

It’s easy to get mixed up about whether you would benefit
from paid inclusion since the spider of any search engine
will afterall index your page without the extra
cost. There are both advantages and disadvantages to paid
URL inclusion, and it is only by weighing your pros and
cons that you will be able to decide whether to fork out
the extra cash or not for a paid URL inclusion.

Some of the advantages are the rapid inclusion and quick
re-indexing. Paid inclusion means that your pages will be
indexed rapidly and added to search results in a very short
time after you have paid the fee.

The time difference between the regular spider and the paid
spider when will they index your pages is a matter of months.
The spider for paid inclusion normally indexes your pages in
a day or two. Please take note that if you have no incoming
links to your pages, the regular spider will not able to find
them at all.

Furthermore, paid inclusion spiders will return back to your
pages often, sometimes even on a daily basis. The advantage
of this is that you can update your pages regularly to pick
up the ranking in which they appear in search engines, and the
paid URL inclusion spider will show that result in a subject
of days.

First and foremost for the disadvantages, it will be the cost
factor relevant the cost factor is will rely upon
your company.

Another important disadvantage is the limited reach of paid URL
inclusions. The largest search engines, Google, AOL, and Yahoo,
do not have the paid URL inclusion service.
Which means that the search engines you choose to
pay an inclusion fee will amount to a small fraction of the
traffic to your site on a regular basis.

Google usually updates its index every month, and there is
no other way you can quicken up this process. You will have to wait
for the Google spider to index your new pages no matter how
many other search engines you have paid to update their
index daily. Do note that it is only after Google updates
their index that your pages will show up in Google, Yahoo,
or AOL results.

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