Selecting a Search Engine Optimization Company (Part 1)


A Search Engine Optimization Company can be a priceless asset in your Internet marketing campaign. They specialize in knowing how to elevate your search engine positions, supervising those positions on the recurring basis, and altering their strategies to account for unfavorable  results in any given month. Since this takes a lot of time, hard work, and expert knowledge, it can be in your best interest to go to an outside resource rather than try to retain high search engine positions on your own.

However, like all business, there are good companies and there are lemons. Knowing the correct questions to ask and the criteria to look for will help you in selecting  an
inexpensive, effective search engine optimization company.

When looking at different companies, start on by considering the method they use to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These practices abuse most search engine policy, and in the worst case scenario, will only get your website harshly penalized, if not removed entirely from a search engine’s index.

A cloaked page is a page that is created which is not visible to the regular visitor to your website. The cloaked page is coded to spot a search engine spider and redirect them to
this special page, which is set-up to artificially boost your search engine position. Doorway or bridge pages make use of the same concept, but often reside on a completely
different server. Google, one of the largest and most important search engine on the Internet, will eliminate your website from their index if they detect you have cloaked
pages. Never, never employ any company that uses this method!

Another important element is to get an assurance that the company you employ will not work with your competitors while they are working for you. Obviously, this would fatally
compromise the effectiveness of the search engine optimization campaign. Be conscious that some companies will utilize the success they achieve for your website to sell their
services to your competitors. So get your assurance in writing, and make sure it is legally obligatory.

Of course, one of the most important factors you want to look into is the company’s track record of results. However, don’t take the company’s word for it. They will certainly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few important questions, and authenticate
their answers.

Ask them which engines they have achieved the best results on. The ones that are important are the most popular engines, and these are the ones you want to see good
results on.

Next, find out what keywords and phrases they are claiming great results with. It’s easy to get high rankings with unpopular words. For example, the keyword “cat leashes” will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords.

Next, look for good results over an entire site that the company claims to have effectively worked for. You want to see a wide range of positions over a number of different
search engines using different keywords or phrases for the entire site. Ask for a report for any client the company claims to have done well for. This report should show good
positions on a number of the most popular search engines for a range of different, popular keywords and phrases.

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