Selecting a Search Engine Optimization Company (Part 2)

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Ask the search engine optimization company you are taking into account for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only comprehends this, but keeps constant tabs on your search
engine positions. That company must also be able to alter its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your positions must be continuously monitored. If you want your search engine optimization company to do this for you, ask for a sample of a monthly report. It is necessary that this report should show rankings for the most popular search engines. Don’t be overwhelmed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines at present.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at
least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 10 pages each month. Then, determine that the company you are
considering actually monitors these positions or pages every month, and that the sample report they show you consist of findings and recommendations for the specific site. This insures that the company will actively monitor and make alterations to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information
gatherer.

Obviously, your finances have to figure into your choice of company, but keep in mind that a  search engine optimization company is crucial the success of your marketing campaign.
It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

If you have to find a company and can’t wait for your finances to catch up, you may be able to find an inexpensive company that will also be able to supply reliable, quality work, such as a moderately new company. Just remember that there are risks involved with using a company without a verified track record – and that risk is your money! Don’t take that leap unless the company can supply you with a least a few references.

References are the most reliable pointer of a good company. Don’t use a company that won’t show your references because of any reason, discretion included.

The company you choose should provide you with a minimum of two references, one that is from the past, and one that is current.

When you contact these references, be prepared to ask defined, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their accessibility to answer questions and deal with problems and their ability to meet deadlines. Ask the reference to rate the overall performance of the
company.

Find out if the company requested that the reference make important changes to their web pages that affected the visitors coming to their site. You are looking for a search
engine optimization company that can balance the needs of both search engines and site visitors without compromising either.

The most indispensable question to ask is whether the work of the search engine optimization company resulted in higher profits for the reference. Without profits, it doesn’t
matter whether your positions are at the top of the list or not.

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