Tag Archives: Guide

An SEO’s Guide to Writing Structured Data (JSON-LD)

The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page

I Want To Rank Beyond My Location: A Guide to How This Works

Staff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?” In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Wouldn’t it be nice if you had an easy way to learn about your competitor’s deepest and darkest secrets? An ethical way to peer inside their business — anytime you wanted? Your competitor’s review portfolio provides you with just that. And conducting an audit of their portfolio will give you precious, must-have data that competitors

The One-Hour Guide to SEO: Link Building – Whiteboard Friday

The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the

The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

We’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above

The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday

We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you missed them, check

Now Live for Your SEO Learning Pleasure: The NEW Beginner’s Guide to SEO!

It feels like it’s been a king’s age since we first began our long journey to rewrite and revamp the Beginner’s Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it’s hard to believe it’s finally ready

The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday

Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers,

The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

Before doing any SEO work, it’s important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you’ll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you’re up against. In the second part of the

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve as a helpful