Tag Archives: Spam

Detecting Link Manipulation and Spam with Domain Authority

Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was

How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs,