Tag Archives: Update

How Often Does Google Update Its Algorithm?

In 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all

March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Late last week (Feb 28 – Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (March 1st), we saw a number

Google’s August 1st Core Update: Week 1

On August 1, Google (via Danny Sullivan’s @searchliaison account) announced that they released a “broad core algorithm update.” Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all