Top Facebook advertising tips for smart marketers


When investing in Facebook advertising, ensure that you keep close watch on the ad expenses since the expenses can increase drastically and eventually slay the effectiveness of your advertising. Most Facebook advertisers are committing novice’s error that ultimately makes Facebook rich while leaving the marketer financially wrecked! Desist from such mistakes today by implementing these tips below, which would radically improve your Facebook advertising competence.

Test Your Ads Differently
Among the top things to do for any advertiser would be to ensure that the advertisements are as best as possible. Most times, marketers/advertisers embark on a Facebook ad campaign and achieve little results probably with less than $ 200; subsequently, they rashly conclude that all Facebook ad campaigns follow that way. The truth is this; it is possible that your ad campaign was ill-performing as a result of a poorly structured ad. Smart marketers know that testing things out is the best way to realize the best performance or results.

Structure a CTR (Click Through Rate) Threshold
Though certain ads will outperform others, it is not wise to waste funds on advertisements that are performing poorly. Therefore, there is the need to come up with a CTR – Click Through Rate threshold, which would earn approval for your campaign.

Test Your Ads with CPM
Here’s all we are saying: Cost Per Click (CPC) is not for smart marketers but for those who are lazy; it makes you to carry out every test on Facebook landing page. This is a wrong way of getting things done. Test-run your ads on a CPM basis in order to discover the ones that drive the lowest Cost Per Click. It may amaze you to discover that more of lower CPCs would be the outcome than if you had used a CPC bidding model. When you use a CPM model, you will be able to know the best performing ads, which would potentially offer you the best opportunity to keep your ad campaign cost as low as possible.

Keep Track of Your Campaigns Closely
If you observe closely, at the very instance you start running Facebook ad campaigns, the performance will suffer degradation with the passage of time. The reason is this – what it costs to reach every successive user on Facebook rises incrementally. Putting it differently, the initial persons that click on an ad eventually seem to be the ones that respond highly to ads generally. As you succeed in getting through to this initial wave of individuals, a rise in the cost of reaching the subsequent group is experienced. Therefore, there is need to keep close track of your daily CTR.

Test Performance on a Different note

Most times it is discovered that an ad would produce better result at different times of the day. Although Facebook does not make provision for marketers to choose a particular time of the day to run their ads, you can manually turn on/off your ads in order to assess the best performing times. But bear in mind that this involves very close monitoring.

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